Chamber of Commerce helps business helping motorists calculate their carbon output

Rita Booth (CW Chamber of Commerce), Gemma Worthington (Tree-V), Cllr Kam Kaur (Warks County Council), Amanda Bourne (Tree-V)
Tree-V 4

A new Nuneaton business has set to help motorists across the UK become more environmentally-friendly.

Tree-V has been created by Tom and Gemma Worthington and Amanda Bourne will help drivers of petrol and diesel vehicles better understand the amount of carbon they produce, using a special calculator.

Then, with the help of a forestry partner, the company supports motorists in balancing their emissions through tree-planting in the UK or forest maintenance around the world.

The company was supported by Coventry and Warwickshire Chamber of Commerce after the founders had worked with the Chamber on other business ventures.

Chamber business coach Rita Booth helped the firm identify the different markets for its services, supported its marketing and branding, and helped to structure the business and its processes.

Tom said: “Before Tree-V, as a family of car enthusiasts, we struggled to balance the desire for classics and consciousness for the environment during the search for our first classic car.

“We discovered there wasn’t a service in place that could allow us to calculate our classic car’s carbon output and offset that specifically, without the need to calculate the carbon from every aspect of our lives in order to get started. Following this experience, Tree-V was formed.

“We knew we had a viable business idea but needed help in turning that into a reality and the one-to-one help we have been given has been invaluable in getting us to this stage.”

Tree-V helps environmentally conscious drivers, who are currently unable to transition to an electric vehicle, balance out their carbon emissions until they can move to a greener alternative.

The business offers a number of solutions that allow drivers to display their green credentials, with packages for everyday and classic vehicles.

Rita Booth, Business Coach at the Coventry and Warwickshire Chamber of Commerce said: “After working with the family on their previous business venture, we were pleased to once again support them, this time turning Tree-V from concept into reality.”

Warwickshire County Council Portfolio Holder for Economy & Place, Cllr Kam Kaur, said: “Tree-V is a great example of the sort of enterprising start-up that the CW Business: Start, Grow and Scale programme is designed to support.”