As the song goes, ‘all I need is the air that I breathe’ and one business is hoping people will pay £90 to inhale a dose of it from the Cotswolds.
Two Gloucestershire friends have set up Cotswold Air Co which is bottling air from areas such as Bibury, Broadway and Oxford to create a ‘truly spectacular keepsake’ for visitors to the region.
There is certainly a large tourism market to grab a slice of and it is worth around £1bn a year for the region with around 38m day visitors to the Cotswolds each year.
On its website, it states the bottles contain ‘pure, crisp and clean natural air, derived from the luscious green fields and idyllic rolling hills of The Cotswolds, UK.’
It goes on to add: “Own something truly unique and enchanting; your very own bottle of encapsulated Cotswold air, straight from source, delivered anywhere in the world.”
The price tag might be hefty but the business is also donating 10% of all profits to international environmental charity Greenpeace which has a clean air movement.
It has been reported that friends Thomas Layland and Adam Leyland, from Cheltenham, said they have received some criticism about the product but it is 100 per cent genuine.
‘It has caused quite a stir,’ Thomas said.
“We go to country roads and do the business, collecting the air and putting the cork on top. ‘Every time we get an order in we go out and do a lot of bottles at one time. The bottle comes in a little drawstring bag, with a flyer explaining the process.
“We had a few negative comments but this is not a scam. People are getting exactly what is described. It is a genuine business we are proud of.”