Business couple are new owners of Worcester bar and restaurant

Thursfields

A prominent bar and restaurant in Worcester now has new owners.

Catering Group (Midlands) Ltd, owned by Louise and Nicholas Fenton, has acquired Primo Bar and Dining from the Cokaj family who founded the popular venue in February 2016.

The couple already own and run Bromsgrove-based Fire Safe Services Ltd and have already diversified into property, opening two luxury apartments for short term rental in Worcester under the trading name Boutique Suites last year.

A team from the Worcester branch of regional legal firm Thursfields Solicitors helped them expand their business interests into the bar and restaurant marketplace.

Louise Fenton said: “With Primo being offered on the market, we saw that there was an opportunity to take on a successful local business, and with Thursfields’ help we have been able to achieve a seamless transition into new ownership.

“We have retained the existing staff and will in time look to develop the business and our product offering with a view to making Primo Bar and Dining even more successful.”

There are plans to expand the scope and offering at Primo during 2019 and Mrs Fenton said they were already actively recruiting keen and enthusiastic team members.

She added: “Our business Fire Safe Services has been established for more than 15 years and has a good management team in place, and this has given us the scope to step to one side and look for further business opportunities.”

And she praised the team at Thursfields for achieving completion in just six weeks.

The Thursfields’ team was led by corporate senior associate Tim Edwards, he said: “Primo Bar and Dining is a vibrant cocktail bar and restaurant offering seasonal English cuisine which has proven to be a very successful formula.

“It is located at 55 Sidbury in Worcester and is therefore well placed to take advantage of the recently redeveloped Cathedral Plaza retail mall which is something of a shopping magnet in this part of the city.”