A new floristry firm is flourishing despite the restrictions of the pandemic.
FloralCelli in Banbury opened for business in August and is thriving thanks to the passion of owner Marcelli Proctor.
The shop located at Timms Road was only open for eight weeks before it had to close its doors due to the second lockdown. Marcelli adapted quickly to be able to continue to trade under the new restrictions and has since launched an online shop and new creative offerings to cater for the festive season including Christmas wreaths.
With 20 years’ floristry experience, Marcelli has created bespoke floral designs for occasions from weddings and funerals to Formula 1 and corporate events, decorating venues across Oxfordshire, Northamptonshire, Buckinghamshire and beyond. In particular, she has created a living flower wall at Soho Farmhouse and she works with clients to create striking arrangements in the spirit of the event.
And while the shop may currently be closed, online orders are being taken with same-day delivery across Banbury, Bicester and the surrounding villages.
Marcelli hopes to offer workshops for wreath-making, bouquets and other arrangements next year, but for this Christmas, customers can still purchase beautiful wreaths to decorate their homes. These are either already crafted or in a kit form including frame and stem wires, allowing customers to source their own dried fruits and foliage.
Marcelli said: “Naturally we wondered whether we should launch the shop at such a precarious time, but we have had a lot of friendly support from the local community. My friends and family have also been happy to lend a hand in getting the shop ready for business, and I have access to a team of experienced florists who I can call on when needed.
“Flowers are always a great way to lift people’s day, and there have been some really heart-warming moments this year delivering flowers to people experiencing hard times. I’ve also operated creatively within people’s budgets, working closely with customers to produce what they want at a competitive price.”