Bromford completes merger with Severn Vale Housing

Bromford plans to build 14,000 new homes across its operating area in the next 10 years
Bromford Customers Debs Nott and Claire Boulton

Gloucestershire-based housing associations Bromford and Severn Vale have completed their merger, creating a new 44,000 home landlord.

The expanded organisation, which will retain the Bromford name, now provides homes to over 100,000 customers, employs 1,800 staff and has a turnover of £270m. And over the next decade it will be delivering one of the largest housing association-led housebuilding programmes, with a planned net investment of more than £1.5bn in 14,000 new homes across the Midlands and South West.

Chief Executive Robert Nettleton said: “The combined financial strength of our new organisation gives us a great foundation enabling us to build more new homes, invest more in people and the opportunity to create the best organisation in the area that we operate in.“By introducing our neighbourhood coaching approach to our new customers in Tewkesbury we can help even more people to thrive in their homes.

“There remains a real shortage of quality, affordable housing across our operating area. But by pooling our resources we can make a real difference by building even more new homes than we would have been able to build individually. This year we’ll build more than 1,200 homes and we plan to increase that in the years ahead.”The merger follows on from Bromford and Merlin joining forces six months ago. It means that Bromford now owns more than 21,000 homes in Gloucestershire and South Gloucestershire, making it the largest housing provider in the area – and enabling it to “work in partnership with others to deliver transformational change”.

The expanded organisation, which will retain the Bromford name, now provides homes to over 100,000 customers, employs 1,800 staff and has a turnover of £270m. And over the next decade it will be delivering one of the largest housing association-led housebuilding programmes, with a planned net investment of more than £1.5bn in 14,000 new homes across the Midlands and South West.

Robert added: “The combined financial strength of our new organisation gives us a great foundation enabling us to build more new homes, invest more in people and the opportunity to create the best organisation in the area that we operate in.

“There remains a real shortage of quality, affordable housing across our operating area. But by pooling our resources we can make a real difference by building even more new homes than we would have been able to build individually. This year we’ll build more than 1,200 homes and we plan to increase that in the years ahead.”

The number of mergers, acquisitions and partnerships across the social housing sector has increased in the last two years.

Bromford wants to strengthen its presence in the communities where it operates as a way of investing more in the people who live in its homes, through the rollout of its neighbourhood coaching approach (read about its localities project here). The importance of this relationship with existing customers is clearly set out in the Government’s Social Housing Green Paper, which in part has been in response to the tragic fire at Grenfell Tower.

By combining the financial strength and capacity of three organisations (Bromford partnership with Merlin in July 2018 followed by a merger with Severn Vale in January 2019), Bromford plans to accelerate its future housebuilding ambitions  to build 14,000 new homes across its operating area in the next 10 years, 50 per cent of which will focus on Gloucestershire and South Gloucestershire.

Bromford now owns more than 21,000 homes in Gloucestershire and South Gloucestershire, making it the largest housing provider in the area.