Broadway Wine Company sells part of business to franchiser

Broadway Wine Company

Broadway Wine Company has sold a part share of the business to franchising experts Taylor Made Franchising in a bid to franchise the business.

Broadway Wine Company, founded by James Kemp in the Gloucestershire village of Broadway in 2009, supplies wine to hotels, pubs, restaurants, independent retail stores and symbol group supermarkets.  Its shop in Broadway which is not part of the franchise deal and will continue to trade as normal. The Kemp family have lived in Broadway since 1870.

Co-director Doug Brown is Level 3 WSET (Wine and Spirit Education Trust) qualified and has worked for some of the largest wineries in the world including Rosemount Wines, Jackson Family Wines and Giesen Wines.

Taylor Made Franchising has developed a faster and less financially risky way of franchising a business than traditional methods. Taylor Made Franchising now owns, or part owns, seven franchise businesses encompassing over 100 +van-based, owner-operator franchisees and an annual turnover in excess of £7m.

Director Doug Brown said: “We know we have a great business model; we supply some great wines and we’re excited to franchise with Darren and his team. James and I have a huge amount of experience in the wine trade which we are looking forward to sharing with our franchisees. Yes, the market is competitive, but it isn’t saturated. The wine and spirits sector generates £49 billion in economic activity in the UK, with 81 per cent of adults that drink alcohol, drinking wine.”

Co-Director James Kemp added: “It will be a very proud day for us when we have Broadway Wine Company franchisees operating across the UK. We don’t need our franchisees to know about wine, we can and will teach them everything they need to know, but we do need them to be robust and resilient salespeople who are great with customers. Our franchisees will also be able to supply direct to the public; something we found has been very successful for us, particularly over the last two years. We also run a VIP wine club for our customers which is very popular.”

Darren Taylor said: “The team and I are excited to welcome James and Doug to Taylor Made Franchising and we share their enthusiasm to begin the franchising process. My team and I are highly experienced at franchising; I started as a franchisee myself, so I know what it is like to be on both sides of the table. Together we will supply them with everything they need to franchise their business, show them what to do and most importantly, what not to do. We will be with them every step of the way; their success is our success, so we’ll be putting our shoulder behind the wheel, as we do with all our franchises, to make sure they succeed.”