Bristol start-up vacuum cleaner brand puts up fight against huge household names

Lupe Cordless vacuum cleaner

A cordless vacuum cleaner established in Bristol by two former Dyson employees is putting up a fight against big household names. Lupe Technology has made more than £250,000 in profits in its first year – and it only started trading in July.

However, getting to this point has taken founders Pablo Montero and Lucas Horne six years. The resulting Lupe Pure Cordless is lightweight, manoeuvrable, long-lasting and powerful. Featuring nearly double the useful suction of the leading competitor, the founders say, their patented suction intensifier technology results in a one hour run time and 100 per cent deep down dirt removal. Using a washable HEPA filter, the company says the Pure Cordless captures 99.99 per cent of all fine dust and allergens.

The company is also offsetting carbon for the lifecycle of each Lupe Pure Cordless sold, with the aim of becoming carbon negative during 2023.

Currently the company is selling a Lupe Pure Cordless vacuum cleaner for £599 online.

Pablo Montero, co-founder of Lupe, said: “The Pure Cordless is the domestic appliance designed not just to shake-up the vacuum market but the entire home technology arena. We have strived to make a product as reliable and long-lasting as possible and hope consumers understand our mission to make technology stand the test of time. We want to help keep appliances out of landfill and perform as well as they did on day one for longer.”

Lucas Horne, co-founder of Lupe, added: “When designing the Pure Cordless, we had two core values; class-leading performance and longevity. The launch today represents the realisation of this and six years of hard work to make the best possible cordless vacuum available today while thinking about our environmental footprint. This is a product that has been designed to change our attitudes towards consumable electronics and home appliances.”

Lupe is already exporting its vacuum cleaner, with half of it export sales to date going to the USA.