The Real Olive Company, the Bristol-based food business, has exceeded its crowdfunding investment target of £200,000 on CrowdCube which it will use to help the business scale up for international growth. It plans to invest in new product development, including innovative vegan options, hire new staff with retail and digital marketing expertise, and develop its e-commerce proposition.
There is a growing consumer demand for healthier, organic, vegan and more sustainable products, as well as a climate crisis that demands a more environmentally friendly approach to food production. A report issued by the bank Credit Suisse earlier this year revealed strong growth potential for alternative animal-protein products, estimating that the market for alternative meat and dairy can grow from a current size of around US$14 billion to US$1.4 trillion by 2050.
The Real Olive Company uses independent organic olive producers and are working towards 100 per cent recyclable and compostable packaging. Studies show organic olives and the Mediterranean diet can bring health-nutrition and environmental benefits, requiring less water, land, and energy, while promoting biodiversity conservation.
Its products have won multiple Great Taste Awards, and was recently listed in the top 10 finalists at the Nation’s Favourite Organic Food & Drink Product BOOM award.
The company says that 73 per cent of consumers want to be more sustainable, and 63 per cent will pay more for environmentally-friendly products, driving the organic chilled foods/deli to grow 22.2 per cent YOY.
The Real Olive Company sells wholesale, via supermarkets and via its website, with 31,600 consumers registered on its mailing list.