Award-winning Bristol customer data platform vendor BlueVenn won first prize in the Estée Lauder Companies’ 2020 Virtual Hackathon last week, which saw 92 teams and 821 participants from 18 countries enter to try and create a technology idea to help the fight against breast cancer.
The BlueVenn team was made up of developers and members of Estée Lauder Companies’ marketing team. Together they created a smartwatch app in two weeks, called ‘Eve’, that when linked to the BlueVenn Customer Data Platform can collect biometric data from the smartwatch.
Along with patient inputs about their mood and wellbeing, these deliver real-time patient insights to medical teams that enable clinicians to craft a more personalized recovery plan.
Steve Klin CEO at BlueVenn, said: “This hackathon event has been an incredible initiative from Estée Lauder Companies, and I’m proud of our team for winning the grand prize. It really highlights BlueVenn’s power to create highly personalized, multi-channel experiences, and to be able to transcend what we do for marketers and make it applicable to such a worthy cause is truly amazing.”
Estée Lauder Companies organised this virtual event to rally the global tech community to help in the journey to end breast cancer. It invited participants from all over the world to engage in this global hackathon, which was open to everyone including university students, technology professionals and anyone interested in joining a team or contributing.
The company said: “We are part of the global Hackathon community that embraces collaboration across borders and cultures to bring about new ideas and innovations. The ELC Virtual Hackathon is an international mass collaboration focused on finding solutions to fight breast cancer.
“We believe outside perspectives and ideas can help find new, interesting and novel approaches to solve problems, improve lives and ultimately move us closer to finding a cure.
“Hundreds of people from all over the globe participated in the 2019 ELC Hackathon in New York City. We are excited about the event moving online and growing our global participation.”
The BlueVenn hackathon team will now meet with the Estée Lauder Companies’ IT leadership team, and with Amazon AWS solution architects/business experts, to determine how best to bring ‘Eve’ to life (with the help of $5k in Amazon AWS computer credits).