Bristol based Yuup close to crowdfunding target


Yuup, a marketplace for local experiences based in Bristol, which has sold 17,500 experiences for 240 hosts since January last year, (generating more than £400k for local businesses) is crowdfunding on Crowdcube to expand to more cities.

The company has so far raised more than £711,000 and is targeting £750,000 to expand.

Yuup says it make it easy for hosts to set up and sell experiences. For some, experiences are their main business. For others, it’s a new source of income. The business also enable individuals to become hosts, creating a way for them to share their passion and make money from their expertise. A

Recreation is part of a £53 billion market in the UK. While brands like OpenTable (restaurants) and Hussle (gyms) have built scale in specific verticals, the Yuup team feel there is an opportunity in the local experiences space.

Yup was founded by CEO Dominic Mills. His inspiration came when he was looking to treat his wife. After becoming frustrated at how hard it was to find and book an original experience, he had a lightbulb moment and set the business up himself.

Dominic has previously worked for a large US tech consulting company. He left to start a digital agency called Auros in Bristol and then sold that agency to a London-based agency called Zone. He stayed and helped grow the combined business and then it was sold again (ironically to a large US tech company called Cognizant).

He was also a non-exec director of a community interest company called Bristol Media (now Bristol Creative Industries) during this time.