Brands beyond lockdown… Business & Innovation Magazine continues helping companies stay connected

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As lockdown measures ease, businesses are emerging into a different landscape. Over the last few months the magazine industry has adapted quickly to support readers and the advertising community and will continue to do so as the world tentatively returns to normal.

Magazine’s digital platforms have seen incredible growth during this lockdown period as consumers looked to brands for help, advice and trusted news sources and our Business & Innovation Magazine digital stats are proof of this.

Good quality regional magazines are exceptionally effective at serving business communities. They deliver a healthy dose of positivity and persuasion along with essential regional news to help people and companies make the most of any situation – even one as challenging as Covid-19.

Over the last few months we have invested time and money in our B2B daily news website to widen our window to the world for the businesses which, more than ever, need to raise their profile to keep the business community well-informed, reveal new business opportunities and celebrate success.

Due to these unprecedented times, we decided not to print our May, July and September issues of Business & Innovation Magazine, because with so many company owners, advisers and executives on our database working from home, they wouldn’t have received them.

But many offices are now reopening, we are now being asked for information on our next issue, so we will be starting our printed issue again in time for the autumn with a special November “Back to Innovation” themed issue.

Kirsty Muir, Commercial Director and Co-founder of the business, explains: “As magazine publishers we are here to help advertisers bounce back and offer a highly relevant and positive platform, online and in print for brands looking to reconnect with their customers. “Organisations are currently using our specially-devised digital packages to promote their business. These packages all include a mix of digital adverts and branding on our B2B website, plus article content pieces that are shared on our weekly B2B e-newsletters and across our extensive social media channels. “This mix offers a great way to keep the profile of your business and teams’ expertise at the forefront of the business community at a time when companies and business owners are highly engaged online looking for information, products and services”

Organisations are currently using our specially devised digital packages to promote their business during this time. These packages all include a mix of digital adverts & branding on our B2B website, plus article content pieces that are shared on our weekly B2B e-newsletters and across our extensive social media channels. This mix offers a great way to keep the profile of your business and teams expertise at the forefront of the regions business community at a time when companies and business owners are highly engaged online and looking for information, products and services.

Along with the statistics for our digital reach, the content on our vast and growing B2B daily news website, weekly e-newsletters and extensive social media channels have soared. We have achieved record numbers of visitors and readers over the last three months with engagement to the region’s business community through our digital channels at an all-time high.

Companies trading through this crisis need to maintain public awareness of their products and services, and Business & Innovation Magazine is the ideal platform to do this.

Our digital opportunities:

Combined Reach jpegThanks to three years of successful growth and expansion, Business & Innovation Magazine has a strong brand, a very loyal senior B2B audience and efficient digital means to reach them via our B2B website and our B2B e-newsletters which is now twice-weekly.

We have put together special digital packages for our customers who want to engage with the business community and show visibility of their teams, products and services during these unprecedented times.

Kirsty Muir can chat through these on the phone and will call you if you send her your mobile number or she will welcome a call from you on her mobile number: 07971 912020. You can email her kirsty.muir@nkmedia.co.uk 

More information on our digital packages can be found below

 

Business & Innovation Magazine – Digital Marketing Packages

Digital Product items

  1. Home page article slot – NEW – COVID-19 Business Central: We are here to support your business
  2. Website section takeover – includes Top Leaderboard advert + MPU Advert + 1 x article content slot
  3. Footer row website takeover – NEW – landscape digital advert + 1 x content article slot
  4. e-newsletter top-banner digital adverts with web link and 1 x content article slot
  5. e-newsletter mid-banner digital advert with web link and 1 x content article slot

PACKAGE A – 1 calendar month = £750 +vat

  • 1-month Home Page website takeover – includes top Leaderboard advert + MPU Advert + 1 x article content slot
  • 1-week home page recommended content article slot titled…
  • COVID-19 Business Central: We are here to support your business  (the article content for this slot can either be different or the same article content as the website takeover)
  • 1-week fully scheduled social media campaign of your content across B&I Magazine social media channels
  • 4 x e-newsletter top-banner digital adverts with web URL link – each with 1 x content article slot
  • The four banners and articles are to be used during 1 calendar month

PACKAGE B – 1 calendar month = £650 +vat

  • 1-month website takeover section – includes top Leaderboard advert + MPU Advert + 1 x content article slot
  • 1-week home page recommended content article slot titled…
  • COVID-19 Business Central: We are here to support your business   (the article content for this slot can either be different or the same article content as the website takeover)
  • 1-week fully scheduled social media campaign of your content across B&I Magazine social media channels
  • 4 x e-newsletter top-banner digital adverts with web URL link – each with 1 x content article slot
  • The four banners and articles are to be used during 1 calendar month

PACKAGE C – 1 calendar month = £500 +vat

  • 1-month Footer row website takeover with 1 x landscape digital advert and 1 x content slot
  • 4 x e-newsletter mid-banner digital adverts with web URL link – each with 1 x content article slot
  • The four banners and articles can be on weeks of your choice and are to be used during 1 calendar month
  • Social media sharing of your content article across B&I Magazine social media channels

PACKAGE D – 1 calendar month = £375 +vat

  • 1-month Footer row website takeover – with 1 x landscape digital advert and 1 x content slot
  • 2 x e-newsletter mid-banner digital adverts with web URL link – each with 1 x content article slot
  • The two banners and articles can be on weeks of your choice and are to be used during 1 calendar month
  • Social media sharing of your content article across B&I Magazine social media channels

PACKAGE E – 1 calendar month = £250 +vat

(e-newsletters only)

  • 2 x e-newsletter mid-banner digital adverts with web URL link – each with 1 x article content slot
  • The two banners and articles can be on week of your choice and are to be used during 1 calendar month
  • Social media sharing of your content article across B&I Magazine social media channels

 Digital package prices are per package and charged per calendar month and will be invoiced on the 1st of a month or as near possible. All content marketing remains permanently on the Business & Innovation Magazine website. Content Articles that are not part of the website takeovers or bottom row takeovers are superseded by the newest news content but remain on the website and are available on our website for social media sharing and promotion.

ARTICLE CONTENT MARKETING:

It is a form of marketing focused on creating, publishing, and distributing content for an online audience. Content marketing attracts prospects and transforms prospects into customers by creating and sharing valuable content. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. It builds trust and rapport with the audience. It is often used by businesses in order to:

  • Engage an online community of users
  • Increase brand awareness or credibility
  • Attract attention and generate leads
  • Expand their customer base

Content article copy: to be supplied as a word document

Content marketing can be presented in a variety of formats, including news, case studies, how-to guides, question and answer articles, blogs etc.

  • 400+ words article along with contact details and call to action message
  • Articles can have hyperlinked content and social media handles.
  • For SEO purpose we recommend the article is a minimum of 400 words
  • Accompanying image (square if possible) to be sent as a jpeg. Can be an image or logo.

DIGITAL ADVERT ARTWORK 

WEBSITE ADVERT DIMENSIONS

  • Leaderboard web advert – 1146px -138px – to be sent with URL link for website landing page
  • MPU web advert – 700px – 700px – to be sent with URL link for website landing page
  • Footer row web advert – (NEW dimension to be confirmed) – to be sent with URL link for website landing page

E-NEWSLETTER BANNER ADVERT DIMENSIONS

  • e-newsletter advert banner dimensions – 640px by 100px – to be sent with link website URL landing page link

DIGITAL ARTWORK SPECIFICATION

  • All artwork must be supplied in a JPG, GIF or SWF format.
  • Flash banners ARE acceptable. All Flash banners MUST be exported with a window mode of “Transparent Windowless”.
  • For animated banner adverts please use GIF format (maximum file size 150k).
  • All images should be supplied at minimum 72dpi (dots per inch/resolution) and using the RGB colour mode.
  • All artwork must be supplied JPG or GIF format
  • All images should be supplied at minimum
  • 72dpi (dots per inch/resolution) and using the
  • RGB colour mode
  • Logo to be supplied in a JPG, GIF or EPS format at minimum 150 dpi (dots per inch/ resolution)

 

Digital Advertising April 2020