Bourton-on-the-Water based OrthoD Group Ltd has rebranded to become Summit Medical Group Ltd. The new Group website, refreshed logo and messaging capture the continuing evolution of the brand’s purpose to ‘support healthcare for better patient outcomes’.
The new Summit Medical Group Ltd brand embraces all the Group divisions (Surgical, Infection Control including Marlux Medical, and Sports Medicine), to project a uniform business identity across all of the 40 plus international markets where the brand distributes.
Daniel Bee, Chief Executive Officer comments:“Our new Group brand represents a significant milestone in our global aspirations. Our investment in new technology and product development is at its highest in the history of the company and the new Group brand ‘Summit Medical’ will showcase our expertise in continuous innovation in the global medical devices market”
Rachel Carr, Head of Sales & Marketing comments:“The rebrand is a demonstration of our commitment to maintaining our position as a global leader in the provision of quality medical products. Summit Medical Group Ltd represents an exciting new era for the company, one which will accentuate our dependable values that the brand represents to caregivers and their patients, so they can place their trust in Summit Medical Group Ltd to help them get back to their best”
Summit Medical Group Ltd has already begun the rollout of its new brand through communications with all of its worldwide distributors.
Founded in 1984, Summit Medical Group Ltd is a global leader in the provision of quality medical products. These are manufactured in the UK using highly skilled and advanced manufacturing techniques.
Summit Medical Group Ltd consists of three business divisions – Surgical, Infection Control (including Marlux Medical) and Sports Medicine – with an overarching ethos to deliver safe and trusted patient outcomes.
Summit Medical Group Ltd operates a sustained, ethically driven, approach in its collaboration with global medical professionals; it is through this user research and investment in engineering and operations that Summit Medical Group Ltd maintains its unrivalled position as a high-pace innovator meeting the increasing demands of the global healthcare market.
The Summit Medical Group Ltd’s head office employs over 100 people worldwide and distributes products to over 40 countries.
This appears to be a return to the company’s original name. Summit Medical rebranded to become OrthoD in 2015.