Banbury jewellery designer Jewellery By E Boutique quits full time job to follow his dream

E Boutique Banbury

Jewellery By E Boutique has taken space at local landmark Borough House in Banbury, an imposing Victorian building built in 1893 as a municipal technical college and renovated in 2005 to provide 15 office suites.

Jaime Dodson, owner of Jewellery By E Boutique said the business has only been up and running for about 18 months. “It all started with my daughter, 12 at the time, wanting to make earrings during the first lockdown; so we brought her a starter kit. We started to sell to friends and family first and word got around, so I opened an Etsy Shop and we just went viral. I have always been a keen jeweller and my daughter’s passion re- sparked mine and together we developed our little business at home. We out grew the living room very quickly and I made the decision to quit my full time job so I could concentrate on making, photographing, advertising and building our business to the next level, which has led to us taking a studio space at Borough House.”

Jewellery By E Boutique has stock in craft shops around Oxford and continues to sell via Etsy

Harvey White of White Commercial, which negotiated the deal, said: “Despite the great challenges created by the pandemic, crisis is also a strong driver for creativity and innovation. The ‘Jewellery by E Boutique’ story is yet another fine example of the emerging trend toward valuing passion and work-family balances in a profession, that has been spurred on by these times. I’m pleased to have played a small part in enabling another successful ‘lockdown’ venture to take the next step that’s just right for their aims.”