Scramblers launched at the June Bicester Heritage Scramble event, of which Hagerty is the exclusive insurance partner.
The Scramblers partnership sees Hagerty branding and content across a variety of digital and live experiences offered to its members.
Hagerty is best known as a classic vehicle insurer, but with a 600,000-member strong Drivers Club, a magazine with 1.9 million readers, and millions more via online and social media, it considered itself one of the world’s largest automotive lifestyle brands.
Bicester Heritage started a revolution in historic vehicle ownership in the UK, creating the UK’s centre of historic motoring excellence across its beautiful 444-acre former WW2 RAF Bomber Training Station. Their Scramble events attract tens of thousands of automotive enthusiasts every year, from around the world.
Hagerty exists to save driving for future generations, with every element of the business designed to appeal to those who love cars and car culture.
As a launch partner Hagerty branding will be seen throughout the Scramblers website, at their monthly member meets and via selected digital promotions across Scramblers editorial and content platforms.
Lee Mathewson, Managing Director for Hagerty UK, said: “Hagerty is an automotive brand which inspires the classic car community to use their vehicles and share the joy of the hobby far and wide. We are constantly looking for ways to add value to our clients. and this latest partnership with Scramblers delivers on that while perfectly aligning with our existing Scramble sponsorship.”
Philip White, Senior Brand and Marketing Manager for Bicester Motion, added: “Our new Membership provides classic car owners with the chance to immerse themselves in the action at Bicester Heritage, continuing the magic of our acclaimed Scramble events at our new monthly member ‘Assemblies’. Joining forces with Hagerty to redoubles our efforts to encourage regular classic car use and to be the beating heart of this great industry, welcoming enthusiasts from far and wide to Bicester Heritage.”