Best six months on record for Loom Digital with 11 new client wins


Bristol-based digital agency Loom Digital is celebrating the best ever half-year financial performance in its 13-year history.

The agency has scooped 11 new clients in the past six months, including LITELOK – the brand behind the world’s lightest bike locks; fuel storage solutions company, Western Global; and summer school provider, Summer Boarding Courses (part of Dukes Education).

Loom Digital has recently received an impressive score of 9/10 from clients in The Drum Recommends international agency rating scheme and has delivered a total ROAS of 735 per cent with over £5 million in sales for its eCommerce clients 2022 to date.

Later this year, Loom will be supporting all clients with the adoption of Google Analytics 4 (GA4) as Universal Analytics is sunsetted on 1 July 2023.

“New clients have joined us because of our proven track record and our brilliant team, who are dedicated, experienced and talented. Client success and a strong, trusted team go hand-in-hand. Although we’re growing, we’re also incredibly proud of our staff retention, with 50 per cent of the team being with us for over five years,” said Nikki Ellison, founder of Loom Digital.

The agency has upweighted its PPC and biddable offering in 2022 with the appointment of Dan Waller, boosted SEO expertise with Marco Morelli and Jack McGivern joining, and is currently recruiting for future digital talent. Although operating a flat structure, Loom Digital is also committed to welcoming and nurturing talented people who are new to digital.

With increased competition in the industry, areas such as client experience and employee culture are increasingly the things that set agencies apart.

Loom Digital has relaunched its employee benefits, introducing a more flexible approach to these by offering a wide range of monthly benefits the team can choose from. Each employee can decide between health and dental cover; gym membership, yoga classes; monthly massages; Audible or Headspace subscriptions.

All 16 team members are also offered professional coaching via MoreHappi, the one-to-one online workplace coaching company. All benefit from peer-to-peer support, including being given a budget to buy up to four gifts a year (sourced from local, independent shops) to say thank you to colleagues that have gone above and beyond.

“We are committed to providing a healthy, happy and progressive workplace, with our office as a hub but also welcoming a hybrid approach, depending on each team member’s circumstances,” said Vicky Hockley from Loom Digital.

“We’re 100 per cent transparent and our new package and ongoing coaching also means everyone can find their purpose and grow in all aspects of their lives.”