Beauty brand business reveals plans for stunning new HQ

SLG Beauty

Cheltenham-based beauty brand business, SLG has revealed plans to consolidate its 120 staff from their current Cheltenham and Gloucester sites into a stunning new international headquarters right in the centre of Cheltenham.

The global brand company is the powerhouse behind a new wave of beauty and male grooming brands including COLAB Dry Shampoo, LMX by Little Mix, Zoella Beauty, Johnny’s Chop shop and Superdry Performance Grooming.

Work is about to commence on fitting out the 27,000 square foot premises which is located on the first floor of The Brewery Quartre retail development in Cheltenham, above the imminent new Urban Outfitters store.

SLG is aiming to be up and running in the new location by January 2019.

The vast new space will include design features such as a 20ft shipping container staff shop, upcycled vintage telephone boxes, café and bar area, media wall and bleachers stand and innovative transparent orange meeting cube.

The ambitious £2.5 million fit-out scheme has been visioned by the in-house creative team at SLG and is being designed with award winning London Interior Design firm Modus Workspace.

Modus have designed office interiors for many leading companies such as Google and Matches Fashion and this year won the Design & Build Company of the Year at the prestigious Mixology 2018 Awards.

CEO & Chief Creative Officer, Miles Dunkley commented: “We have long felt that the work environment is vital in stimulating creative thinking and intent. In that respect, as a trend and fashion geared business, we wanted to take full advantage of this office move and create the most incredible work space we could.”

He went on to say: “The investment we are making is also aimed at ensuring the time our incredibly hardworking staff spend in the office is the most enjoyable that it can be whilst also cementing SLG’s Cheltenham foundations for many, many years to come”.

The new office space cwill also include a 5,500 sq ft sub-let area available for lease, also from January 2019.

Phil Martin, Director of Martin Commercial Properties who manages The Brewery Quarter, said “We’re delighted to welcome SLG to The Brewery Quarter. Their addition means that as well as being a destination for leisure, retail, hotel and dining, we are now a hub for business too. SLG has built a reputation for its creative and forward-thinking approach to office space and is a company that employs passionate people who love to work there. We are very much looking forward to welcoming the SLG team when their stylish new office is ready in January.”

SLG was founded in 1985 by Miles’ parents, Graham and Bobbie Dunkley who manufacturered cosmetic sponges and powder puffs

Still privately owned, this pioneering beauty innovator turned over £38 million last year and is projected to rise to £75 million by 2023. It has a satellite office in Shanghai.

The company sold its manufacturing divisions earlier in the year. SLG business is now entirely focussed on its portfolio of high-fashion, millennial targeted beauty brands. The portfolio spans SLG owned brand assets such as Johnny’s Chop Shop men’s hair styling, COLAB Dry Shampoo, Velvotan Self-Tanning as well as long term strategic brand partnerships (a more integrated and strategic form of licensing) with brands such as Superdry, Zoella Beauty, Skinnydip, Missguided, Hype and Laura Ashley.