Award-winning online learning company secures thousands in female-led funding

TechPixies All-Female Advisory Board: Joy Foster, Sarah Seaby, Tracey Mathias, Shelley Hoffmire, Aimie Chapple, Camilla Geffen
TechPixies Fundraising Announcement Apr 2019 v5 – JF

TechPixies, the multi award-winning online learning platform with an aim of helping thousands of women across the UK up-skill with tech, has closed on £150,000 female-led funding.  

The investment round closed during International Women’s Week and is promising in the wake of the Rose Review which identified that up to £250 billion of new value could be added to the UK economy if women started and scaled new businesses at the same rate as UK men. Confirmation that the final investor had come on board arrived on the same day that Joy was invited to a private reception at 10 Downing Street with 100 thriving female entrepreneurs, which included the likes of Holly Tucker (Not on the High Street) and Kathryn Parsons (Decoded).  

The investment has been used to take a very successful face-to-face course and move it online, to expand the TechPixies team, and to secure CPD accreditation (Continuing Professional Development).  

Joy Foster, Founder and Chief Executive of TechPixies who was also named IoD Start-up Director of the Year for London and the South 2018, said: “The investment allows us to bring TechPixies fully online helping us to reach a bigger audience across the UK and beyond. The funding has also allowed us to secure the right people to grow the company. Because of it, we have taken on an award-winning digital marketing manager, an experiences manager, a finance manager and in-house video editor.” 

Joy worked closely with Addie Pinkster, Founder and Chief Executive of Adelpha, who acted as corporate advisor and lead bookrunner on the capital raise. 

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Says Addie Pinkster, Founder and CEO of Adelpha, added: “We were delighted to advise TechPixies on their capital raise. This is a female-led company, with a female-led funding round, which enables women to up-skill in tech. Furthermore, it’s a proven concept, management team, with credible traction that has laid down the structure needed to scale. This is the quintessential “impact” investment: by giving women skills, confidence and community, TechPixies enables productivity as well as employment mobility. This is a high-impact for-profit company, which is helping to improve the fabric of society as well as the economy. It is no wonder that they have an investor base that most FTSE250 companies would give their left arm for. 

The investors range from female philanthropic business leaders to TechPixie graduates. Of the seven investors, Aimie Chapple joined as an investor and advisor to TechPixies having spent 25 years in consulting with Acccenture and is now working in the areas of leadership, transformation and wellness. Sarah Seaby joins from a background as a Senior Marketing professional with over 20 years experience managing and directing traditional Marketing, PR, Community, Digital Marketing and Social media campaigns, across Europe and Australia for some of the most successful gaming brands in the interactive games industry.