Automotive PR agencies merge and make Bicester their home

Bicester Heritage offices

Specialist communications agencies Newspress Creative and Market Engineering have merged to create loop, a new agency designed to meet the evolving PR needs of the automotive industry.

Centrally located in the thriving Bicester Motion campus, loop will be working with companies across the automotive sector.

The loop name is inspired by the infinity loop logo used by parent company Newspress: the ‘looping’ together of the two agencies into one and the prevalence of loops in the automotive world – everything from racing circuits to steering wheels.

It also describes the new agency’s full-service offering that includes everything from creative concepts and content creation, through to event planning and management to distribution and professional media monitoring and insight.

While loop works with dozens of clients across the full automotive spectrum, it also has a number of key specialisms including advanced automotive engineering, classic motoring and commercial vehicles.

The team is spearheaded by Matt Sanger and Mal Hay.

Matt said: “There has never been a more dynamic and rapidly evolving phase in the history of the automotive industry. We’ve designed loop to deliver against the communication challenges in a new world where classic, current, modern and future all merge in a mix of truly compelling technology and engineering stories that need telling.”