Aston Martin Cheltenham named Dealer of the Year

HR Owen Aston Martin Cheltenham

Aston Martin Cheltenham, operated by the H.R. Owen Group, has been named Aston Martin UK Dealer of the Year 2020, as well as UK Aftersales Customer Satisfaction Index Dealer of the Year. Awarded annually, the awards recognise the best among a network of 19 Aston Martin retailers nationwide.

Judged across a number of criteria, including overall customer satisfaction, sales, Aftersales and more, the Aston Martin Cheltenham showroom was named the best in the country. What’s more, its specific Aftersales CSI award highlighted the team’s exceptional dedication to ensuring the very highest levels of customer service throughout servicing, maintenance and repair work.

During a difficult year of lockdowns and restrictions, Aston Martin Cheltenham’s Aftersales operations remained open throughout, carrying out critical work to keep customers mobile. Stringent COVID-secure procedures were put into place to ensure all work is carried out safely and all cars are returned to customers completely sanitized. Throughout lockdowns the showroom itself was closed to physical visits, but continued to operate with virtual walkarounds and new digital sales processes – always with a customer-first approach. When allowed to open, the showroom operated by appointment only, with strict visitor numbers, sanitising stations, one-way systems and mandatory masks.

Aston Martin Cheltenham, which celebrated its 15th anniversary in 2020, is joined by Aston Martin Reading in the H.R. Owen Group, the UK’s largest luxury automotive retail specialist.

Ken Choo, H.R. Owen CEO, said: “Congratulations to the whole team at Aston Martin Cheltenham on these two extraordinary awards. Through the most difficult of times, they have shown incredible resilience and ingenuity to continue delivering the world-class customer service that the H.R. Owen Group is famous for. The Aston Martin brand grows stronger by the day, and we’re delighted to represent its British sports cars in the best possible way.”

H.R. Owen also operates represents BAC, Bentley, Ferrari, Lamborghini, Maserati, Puritalia, Rimac and Rolls-Royce, as well as operating a pre-owned luxury and supercar showroom, Specialist Cars, located adjacent to Aston Martin Cheltenham. Its showrooms consistently rank among the best in the world, with Global Dealer of the Year awards for its Rolls-Royce and Ferrari operations in recent years.