Areca Design the best beer mat in the UK?

Beer mat Areca Design

Evesham-based Areca Design has come up with what they believe could be the best beer mat in the UK ahead of this weekend’s Battle of Evesham re-enactment on the 4 and 5 August 2018.

Using augmented reality, they’ve integrated a medieval battle, beer mat, and digital innovation, to help promote this weekend’s Battle of Evesham Festival. The creative team think this is a first for the UK.

An animated Simon de Montfort, founder of the English Parliament, springs to life, waves his sword and described the battle, which happened in 1265.

The beer-mat reverse brings to life a computer-generated version of the battle, where 15,000 men fought on Green Hill, on the northern edge of Evesham. 5,000 men were killed on the day, including deMontfort.

The free to enter festival encourages visitors to step back in time to the 13th Century when the Battle of Evesham is re-enacted on the 4 and 5 August 2018. Taking place in the Heart of Evesham, featuring a medieval festival and camp with life-demonstrations of cookery, weapons and medicine, plus the main battle re-enactment.

This latest digital offering from Areca Design allows the user to bring printed objects to life. Probably the first to use AR technology in this way, which makes this probably the best beer mat in the UK, they say (we agree!)

The beer mats are found in all of the local pubs in Evesham and by simply downloading the Discover Evesham App, users can transform their drinking experience by learning about the upcoming event.