Adventures Sports Activity Centre heads to the fast lane after funding

Adventure Sports 1

An outdoor activity centre in Warwickshire has received funding to upgrade its facilities – including a Formula 1-standard karting track surface.

Adventure Sports, which marks its 32nd anniversary this summer, offers activities including paintballing, quad biking, archery and karting at its 100-acre site in Wedgnock Lane, Warwick.

The business wanted to improve its karting track after changing its business model from focusing on corporate bookings to encouraging more of the general public to come along.

Steve Richardson, the founder of Adventure Sports was put in touch with the Coventry & Warwickshire Reinvestment Trust which recommended the business should apply to the Duplex Investment Fund – a combined grant and loan initiative for SMEs based in Coventry and Warwickshire who have been trading for more than 2 years. Businesses must be able to evidence they are financially sound and be creating or safeguarding jobs as a result of the investment.

Adventure Sports received £44,000 from the fund to re-surface and extend its karting track so that it can now run an additional four karts, taking the maximum to 12 karts at any one time. New warning lights have also been added to the hi-tech track which is managed by Mr Karting, which was previously based in Leamington.

Steve Richardson, co- director of Adventure Sports with Matt Hill, said the new track will be fully open by the spring.

He said: “We have been running karting here a long time but the surface had started to crack and was uncomfortable for drivers, so we needed to tarmac it.

“We have also invested around £15,000 in other materials and labour and we have expanded the track’s size by 50 per cent.

“Previously, our bambino sessions were for children aged eight or above, but we can now include younger children aged six or above. The track itself is the same compound as that used at Silverstone, so everyone will be racing on the same surface as F1 drivers racing in the British Grand Prix! It has made a huge difference.”

Sheridan Sulskis, Executive Director at CWRT, said: “The Duplex Investment Fund is making a real difference to businesses in Coventry and Warwickshire.

“Accessing this fund not only helps to give businesses the financial flexibility they need to invest in new projects, but it also helps them to fund existing projects or even diversify, without having to put pressure on their cash flow. Adventure Sports is a perfect example of how they’ve been able to use this investment to improve their facilities which will be felt by the business for years to come.”

Photo who’s who:

Back, from the left, Steve Richardson (Adventure Sports), Steve Stretton (Mr Karting). Middle, from the left: David Owen (CWRT), Zamurad Hussain (CWLEP). Front, from the left: Martin Nwangwa (CWLEP Growth Hub) and Cllr Kam Kaur (Warwickshire County Council)