Jaguar Land Rover and the animated band Gorillaz (created in 1997 by rock group Blur frontman Damon Albarn and cartoonist Jamie Hewlett), have joined together to find the next generation of world-class electronics and software engineering talent. They have designed a code-breaking challenge found in the virtual band’s app.
The best performers will be fast-tracked through the recruitment process, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents over the next year. It’s a major change in the way the business looks for candidates, aiming to tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking.
The Gorillaz App launches a new Jaguar Land Rover recruitment area in the form of a 360-environment in the garage of the band’s home, which also features all the iconic vehicles from Gorillaz past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar's first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.
The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code in Alternate Reality Game format (ARG). The challenge takes them on a series of code breaking puzzles, that will test their curiosity, persistence, lateral thinking and problem solving skills - all real world attributes of a new generation of software and engineering talent.
Alex Heslop, Head of Electrical Engineering, at Gaydon-based Jaguar Land Rover, said: “As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit. Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”
The Jaguar I-TYPE, Panasonic Jaguar Racing's all-electric Formula E racecar, appears in the garage. Users can click on a poster of Noodle with the I-TYPE and ‘FanBoost’ which enables them to vote for the @JaguarRacing team drivers to gain a power boost during their next race or to follow @JaguarRacing twitter channels.
The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where founder member and female guitarist, Noodle, became Jaguar’s Formula E Racing Ambassador. As the UK’s leading investor in research and development, Jaguar Land Rover is putting Noodle at the forefront of its campaign to address the skills gap that manufacturing worldwide is facing.
The company has used its debut season in Formula E to promote Jaguar Land Rover’s thought-leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.
Interested applicants can download the Gorillaz App
at the iTunes App Store ( https://itunes.apple.com/us/app/gorillaz/id1217997478?mt=8
) or Google Play ( https://play.google.com/store/apps/details?id=com.Parlophone.Gorillaz&hl=en
To find out more about Jaguar Land Rover recruitment, click here www.jaguarlandrovercareers.com . For specific roles in Electrification see: www.jaguarlandrovercareers.com/jlr-roles/product-creation/electrification/
Traditional application methods remain open and CVs will be accepted, but Jaguar Land Rover invites potential applicants to download the app and break the codes and solve the problems to fast-track their way into employment.
It’s been a torrid night at the elections. We look at some early views and opinions from business support organisations.
Carolyn Fairbairn, Director-General, of the CBI said:
“This is a serious moment for the UK economy. The priority must be for politicians to get their house in order and form a functioning government, reassure the markets and protect our resilient economy.
“Politicians must act responsibly, putting the interests of the country first and showing the world that the UK remains a safe destination for business. It’s time to put the economy back to the top of the agenda.
“For the next Government, the need and opportunity to deliver an open, competitive and fair post-Brexit economy that works for everyone across all our nations and regions has never been more important.
“This can only be achieved if the next government doesn’t put the brakes on business, remains open to the world and sets out a pro-enterprise vision.
“Firms will support the UK develop our inclusive, innovative and open economy. More than ever, the new Government must work together with business to make the most of the opportunities ahead. Firms can provide the evidence, ideas and solutions from the shop, office and factory floor to secure our future prosperity.”
The Forum of Private Business
is calling more loudly than ever for the UK’s politicians to recognise
that the economic strength of the UK is reliant on the country’s five million
Chief Executive of the Forum, Ian Cass said: ‘The voice of small business has been completely ignored during the election campaign, with both Theresa May and Jeremy Corbyn both demonstrating that they have no real understanding of the critical role played by businesses to the importance to the UK, both in economic contribution and job creation,’
Facing a period of increased instability and uncertainty that a hung parliament will once again bring to the business community, Ian Cass is pushing for business to be put at the heart of government, with a Small Business Minister sitting at the Cabinet table and having teeth.
‘Businesses are tired of being paid lip service to. We have over five million business leaders in this country. Young and old, North and South, Remain and Leave, who have their feet firmly on the ground and need, once and for all, to be taken notice of, as the negotiations with Europe are progressed’
The Forum’s ‘Get Britain Trading’ campaign welcomes Members of Parliament into Forum member businesses so that they can truly understand what is needed to make the British high street great again.
‘With such a divisive split in the UK political scene, it is time for business to take control of the Country’s future,’ adds Ian Cass, ‘Not just big business with their sights purely on shareholder value, but small businesses who live and breath common sense survival in a changing world. In pushing for a proper, long term, Small Business Cabinet Minister, the Forum stands ready to support the government and its members in creating a strong and stable future UK. This will not come from politicians throwing verbal stones at each other and trotting out sound bites. It will come from a sensible and calm business approach,’ emphasises Ian Cass, a business owner in his own right.
‘The politicians have a choice. Listen and take note of the business voice, or continue sounding the ‘mayday’ siren,’ concludes Ian Cass.
Sophia Haywood, Policy Manager at Herefordshire & Worcestershire Chamber of Commerce: “These results place even more uncertainty on our local business community, who have already persevered through recent years of political and economic turbulence. Businesses are already grappling with currency fluctuations, rising costs, and the potential impacts of Brexit. It is vital there is a swift formation of a functioning government to build business confidence and our wider economic prospects ahead of the EU negotiations. Just as businesses come together in difficult times, so should our politicians.”
By Ian Mean, director for Gloucestershire, Business West
With a hung Parliament today - no overall majority for the Conservatives - business will be very concerned about more and more uncertainty and delays in the Brexit process.
When you think that Theresa May had committed us to start the initial Brexit talks in just over a week’s time, the political earthquake that has now erupted puts a big question mark over the whole Brexit negotiation.
Will the opening Brexit talks actually go ahead on Theresa May’s timetable?
Will she even be prime minister by the end of today? Or even in a few days? There are already calls this morning for her to resign.
Our Business West members have told us in our recent survey how frustrated they are with the lack of information on the ongoing Brexit process.
They will be even more annoyed that our government’s standing will be at rock bottom with the EU now that Theresa May’s credibility has been shattered by the General Election result which she totally focussed on Brexit.
Calling a snap election with just eight weeks to give herself a stronger hand in the EU talks was a big gamble which the British people rejected.
Never underestimate the electorate is an old adage used by experienced politicians and today they have confounded expectations.
For many months now, companies I have talked to in Gloucestershire have been doing their best to ignore the “noise” generated by politics in order to focus on their own operations and ensure they retain good relationships with their export customers.
So, what will happen now?
More frustration for these businesses who now face the prospect of those initial Brexit talks being further delayed, because we might now have a Tory Party leadership election on our hands.
If Teresa May does resign, that delay in the talks could be as much as three months, and on top of that she will not be in charge of the Brexit process.
How can she retain any credibility with the EU, having had her wish for a stronger mandate for Brexit well and truly torpedoed?
For many companies in Gloucestershire where the strength of the pound is a big issue to make them more competitive, the lack of urgency created by a hung parliament could well affect their profitability for quite a period.
The key word here for companies is: confidence.
From day one when David Cameron committed us to an ‘in or out’ referendum, confidence has been the key issue for business.
In my experience in Gloucestershire, few companies have had any confidence in the government’s secretive Brexit process and during the Prime Minister’s election campaign, it became no clearer at all.
And at the heart of the government’s poor showing in the election was that the British public rejected the Prime Minister’s hard-line focus on getting the best deal for Britain.
She failed with a lacklustre election campaign where she almost hid from real voters - as opposed to party activists. This was the case particularly when she made a whistle stop tour to Cheltenham this week.
Most voters did not understand her Brexit argument in my view. They were more interested in domestic matters like the so-called ‘dementia tax’ and the NHS.
By contrast, Jeremy Corbyn ran an old-fashioned people-focused election campaign meeting everyone he could possibly meet.
Despite his obvious political shortcomings and a vicious right-wing press campaign against him, his anti-austerity ticket resonated with the public - particularly young people.
Business has been largely ignored in the election campaign.
That has to change and quickly.
Whoever now leads the country has to understand that the whole Brexit process will not be successful unless companies are regarded as important passengers on the journey - they must not be left standing on the platform