Cardboard packaging specialist GWP Packaging has invested £600,000 in updated equipment at its Cricklade, Wiltshire production facility.
The new flat-bed die cutter reflects an increase in demand for packaging products the company has seen over the last 18 months.
The machine, manufactured by Bobst and supplied by GTS (Europe) and Vim Selection, can be used in the manufacture of standard cardboard packaging and Correx corrugated plastic.
James Pedley, Operations Manager at GWP Packaging said: “We have seen a great deal of growth in demand for our packaging, and die cut products in particular, so we needed to increase capacity in this area of our production. Correx is also a growing market for us, so having a machine that can process this material efficiently as well was a real bonus.
“Choosing this large capacity machine also means we are able to consolidate some of our existing equipment, helping to streamline our factory and improve efficiency.”
The outlay follows a similar £1 million investment in a new printing and cutting equipment in 2015, a new waterjet foam cutter at the company’s Salisbury site earlier this year.
Ruth Cook, Managing Director of GWP Group, said: “We believe it is important to keep investing in new equipment, not only to meet demand but to also maintain the high quality of our packaging that our customers rely on.
“This investment comes at a time of strong growth for us as a company, and will create a number of new jobs as well.”
With the firm already employing over 100 people at locations in Cricklade and Salisbury, a recruitment drive is already underway to find new staff.
The company is also investing in a new warehouse – due to be completed in late October – to support the stock holding service they operate for many of their customers.